I-play forms global licensing agreement with iWin to bring top-selling online casual game titles to mobile market

Strategic partnership brings 'Big Kahuna Reef', 'Inca Quest' and 'Ricochet' to audience of over 1 billion mobile subscribers
Annabel Brog I-play +44 (0) 778 756 1352 annabel.brog@iplay.com
Eric Gonzalez Kohnke Communications on behalf of I-play + 1 415 777 4000 eric@kohnkecomm.com

(London, UK & San Mateo, CA - April 3, 2006 ) -- I-play, the mobile entertainment company, today announced a global license agreement with iWin, the San Francisco based developer and publisher of online casual games, whereby I-play will unveil three new epic puzzle games that target the mass market mobile gamer. Following I-play's successful adaptations of iWin's Jewel Quest and Mah Jong Quest, from which Jewel Quest alone delivered over 1 million downloads in less than six months, 'Big Kahuna Reef', 'Ricochet' and 'Inca Quest', will be brought to over one billion subscribers through I-play's global distribution network later this year.

Players go Hawaiian in 'Big Kahuna Reef', the gorgeous underwater adventure! Discover Sea Turtles and other tropical aquatic life in this classic match three game. In your quest for the mysterious Mask of the Tiki, you uncover ever more exotic challenges, including the dreaded Skeleton Fish of Kamehameha. Do you have the wits to snare fame and fortune, or will you become fish bait as you slip into a watery grave?

Elegant arcade quality graphics generate an unmistakable "Wow!" factor in 'Ricochet'. Users battle through 80 rounds of quick, challenging play within eight environments. Players choose from among four gloriously detailed worlds, including Sunken City, Volcanic Crust, Mayan Temple, and Alien Tech. The four difficulty levels match the skills of any player.

Aim, launch and match Incan color coins through temples of ancient secrets and untold treasure in 'Inca Quest'. The Professor's color-popping journey will take you through temples of adventure, confounding puzzles and floors of the Shamans survival trial. Are you good enough to guide the Professor and his friends? Challenges of skill, strategy, and fun are waiting for you. Live the next generation of puzzle action in Inca Quest!

iWin's titles have a 65% leaning towards female gamers, which supports I-play's content strategy to target the mass market casual gamer.

David Gosen, CEO of I-play commented: "Our delivery of iWin's online casual gaming franchise is another example of I-play's expertise in building commercially successful, quality mobile games that have longevity and are extremely popular with mobile audiences. We are hugely excited about extending our strategic partnership with iWin and are privileged to work with gaming properties that are a perfect fit with our own portfolio of popular one-thumb gaming titles, targeting the mass market."

CJ Wolf, CEO of iWin Inc, commented, "I-play has proven itself as a valuable mobile partner in its delivery of our award winning and critically acclaimed Jewel Quest and Mah Jong Quest. They bring industry leading expertise in mobile development and publishing; the capability to distribute our titles to a network of over one billion mobile subscribers, and genuinely innovative and effective marketing support."

About I-play

I-play brings the best in mobile entertainment to an audience of over one billion people via retail stores, online portals including http://www.iplay.com/ and a network of over 100 carriers worldwide, including Sprint (NYSE:S), Verizon Wireless (NYSE:VZ), Cingular, Vodafone (LSE: VOD.L) and Telefonica Moviles (NYSE: TEM), amongst others. I-play has been creating mobile games since 1998 and continues to spearhead the creation of mobile entertainment for the next generation. As one of the world's longest established and respected creators of mobile entertainment, the I-play brand stands for quality and the best in mobile development. Working with the best media and entertainment brands I-play is dedicated to fulfilling the promise of the mobile phone as the first truly mass-market electronic entertainment platform.

I-play's investors are Apax Partners and Argo Global Capital. I-play is headquartered in London, with European Regional HQ in Dunfermline, Scotland and North American Regional HQ in San Mateo, California; a publishing studio in Macclesfield as well as sales offices in Paris, Hamburg, Madrid, Rome, New York and Singapore.

For more information, please call +44 (0) 20 7901 1760 or visit us at http://www.iplay.com/ I-play is a trademark and trading name of Digital Bridges Limited.

About iWin, Inc.

Founded in 2001, iWin is a leading developer and publisher of online casual games for the mass market. The company offers free games, premium download games and skill-based games through its web sites www.iwin.com and www.playsite.com. iWin also distributes its games through several leading web properties including Yahoo, Real Networks, MSN, Shockwave and AOL. In 2004, iWin's top game, Jewel Quest™, was declared a Finalist for the 2004 Billboard Digital Entertainment Awards as 'Downloadable Game of the Year'. iWin's offices are located in San Francisco.