NEOEDGE ADDS IWIN.COM TO ITS ADVERTISING NETWORK
Inclusion of iWin brings NeoEdge’s Worldwide Ad Distribution Network to More Than 9.5 Million Unique Visitors Per Month
SAN FRANCISCO, CA (PRWEB) – August 30, 2010 - NeoEdge, one of the leaders and innovators in advertising services for online casual and social games, today announced that it will be adding iWin.com, one of the leading casual game portals on the Web, to its extensive advertising network. NeoEdge will be providing iWin.com with high performing full-screen mid-roll video ads, rich media and graphical banner ads, and sponsorship elements during iWin gameplay. Starting this month, NeoEdge will be providing full-service ad support from its advertising sales offices in New York, San Francisco, and Los Angeles.
Brand advertisers continue to embrace casual gaming for its highly immersive, family friendly content. The integration of online video ads into all forms of gaming, including casual and social, continues to grow exponentially and the in-game advertising market is predicted to be $1.8B in 2013, according to a report called “Advertising and Video Game, 2009-2013” by Research and Markets. iWin is one of the leading casual game portals and NeoEdge has best-in-class technology which places large format, rich media at natural breaks throughout the game play yielding some of the industry's highest response and completion rates. Combined these two powerhouses can help strengthen any brand marketer's online advertising campaign. In addition, iWin will be adding to NeoEdge's strong distribution partnerships with Yahoo! Games and NBC Universal, increasing NeoEdge's existing network of 9.5M uniques reported by ComScore in June.
“ iWin looked at a lot of different providers, but ended up choosing NeoEdge as our ad sales and advertising technology partner due to the company's strong team, highly effective ad products, detailed reporting, and rich analytics,” said Peter Negulescu, President, iWin. “Their unrivaled expertise selling, serving, and optimizing casual games video advertising campaigns will lead to much higher CPMs for us as a publisher than banner ads would.”
“ iWin's avid casual gamers are the perfect complement to NeoEdge's audience,” said Bob Lonigro, Vice President Advertising Sales for NeoEdge. “We are excited by this partnership with iWin, especially since we can now offer advertiser's a whole different level of scale to their media buys by adding iWin's popular casual games, such as Family Feud and Jewel Quest, to the NeoEdge Network.”
NeoEdge, headquartered in San Francisco, California with sales offices in New York, and Los Angeles, is the leading digital media company, providing total advertising and sponsored community solutions for the online casual games industry. In close partnership with many of the largest game publishers, portals and advertisers, NeoEdge has revolutionized the casual gaming experience by providing safe, simple and profitable ad-supported game play through its patent-pending technology suite and advertising services platform. In 2009 NeoEdge was awarded Digital Publisher - Category Winner, in OnMedia's Top 100 Private Companies. Also in 2009, NeoEdge was selected as one of the most promising private technology ventures and awarded the prestigious Red Herring 100 NA Award. To advertise with NeoEdge or learn more about increasing revenue through ad-supported casual games, visit www.neoedge.com. To find out more about NeoEdge's social games visit www.bluenoodle.com.