IWIN AND ENDEMOL USA ANNOUNCE PARTNERSHIP TO BRING POPULAR TV GAME SHOWS “DEAL OR NO DEAL” and “1 vs. 100” TO FACEBOOK®

(SAN FRANCISCO, CA – April 5, 2011) – iWin, Inc., a leading casual and social games creator, distributor and publisher, and Endemol USA, a global leader in entertainment and digital programming, today announced their partnership to bring the hit TV game shows Deal or No Deal and 1 vs. 100 to the Facebook platform starting later this spring. As part of the agreement, iWin will also develop PC versions of both games for release this fall.

“We’ve enjoyed tremendous growth over the past year with our games on Facebook, and we are excited to team up with Endemol to launch two more internationally recognized TV game show brands on the platform with Deal or No Deal and 1 vs. 100,” said Peter Negulescu, President of iWin, Inc. “This further strengthens our portfolio of branded social games on Facebook and demonstrates our deep expertise in creating game experiences that can bring together millions of players of all ages on a daily basis.”

“Endemol is excited to bring our most popular and engaging brands to these emerging gaming platforms. As Deal or No Deal and 1vs 100 have tremendous brand equity and inherent gameplay mechanics, we are looking forward to building a successful and innovative business with iWin,” said Joerg Bachmaier, SVP/GM Americas at Endemol Worldwide Brands.

In Deal or No Deal for Facebook, players will test their skills against The Banker and open briefcases with their friends and the Facebook community as they seek the answer to that all-important question – “Deal or No Deal?” Making the game even more exciting, Deal or No Deal on Facebook will include multiple twists on the TV game show to help players take down The Banker and maximize their winnings. This time around, players can use “Sweeteners” that give them power to add big value cases to an episode, reveal low value cases, save banker offers, and more. There is also a tournament mode where players can match wits with other players to win even higher stakes.

1 vs. 100 for Facebook brings the fun and intensity of the original trivia show to life right on your favorite social network. Players can invite their friends to join their Mob and compete against them with all new questions and enhanced new game modes designed specifically for the Facebook platform. Players can also rescue lost winnings by inviting friends to “Right My Wrong” or climb to the top by joining friends to play ”Spin To Win.” In 1 vs. 100 for Facebook, beating The Mob goes social!

iWin will launch Deal or No Deal followed by 1 vs. 100 later this spring on Facebook.

About iWin, Inc.

iWin, Inc. is a multi-platform developer, publisher, and distributor of mass-market social and casual games. In addition to its PC download, retail, and mobile businesses, iWin develops and publishes games on Facebook including Family Feud on Facebook, which has consistently been Facebook’s #1 TV game show application. iWin.com is one of the leading casual game portals, reaching millions of visitors each month from around the world. iWin is also the creator of the award-winning and massively successful Jewel Quest, Mah Jong Quest, and Jojo’s Fashion Show franchises. Visit iWin at www.iwin.com.

About Endemol USA

Endemol USA is a leading producer of television and digital programming specializing in unscripted and scripted genres. The company produces the global hit shows “Wipeout,” “Extreme Makeover: Home Edition,” “Deal or No Deal,” and “Big Brother,” and digital hits, “Married on MySpace 1 & 2” and “Vidas Cruzadas.” Endemol USA is a division of the Endemol Group, a leading international content developer, producer and distributor of television and online programming. The company, headquartered in the Netherlands and the UK, has subsidiaries and joint ventures in 26 countries, including the major European markets, the U.S., South Africa, Argentina, Brazil, Mexico and Australia. Endemol is owned by a consortium consisting of Goldman Sachs Capital Partners, Mediaset Group and Cyrte Group. For more information, please visit http://www.endemolusa.tv. Endemol is a privately held company.

For press inquiries, please contact:

Bruce Taylor
iWin, Inc.
150 Spear St.
San Francisco, CA 94105
415-309-8895
btaylor@iwin.com

Chantelle Siegel
VP Publicity | Endemol USA
9255 W. Sunset Blvd., Suite 1100
Los Angeles, CA  90069
310-860-9914
Chantelle..siegel@endemolusa.tv