(SAN FRANCISCO, CA – August 2, 2011) – iWin, Inc., a leading casual and social games creator, distributor and publisher, and Sony Pictures Consumer Products Inc., the merchandising, and licensing, arm of Sony Pictures Entertainment Inc., today announced their licensing deal to bring the hit TV game show The $100,000 Pyramid to the Facebook platform starting later this summer.

“Our lineup of Facebook games has continued to grow dramatically over the past year, and our partnership with Sony Pictures to bring such a well known TV game show as The $100,000 Pyramid to Facebook will further contribute to this success,” said Peter Negulescu, President of iWin, Inc. “iWin continues to engage millions of loyal game players on Facebook, and the addition of this new title from Sony further solidifies our position as the leading provider of branded social games.”

“Sony Pictures is thrilled to release The $100,000 Pyramid social game on Facebook with such a successful social games partner as iWin. The $100,000 Pyramid has built a strong and loyal following from its creation, and we are looking forward to watching the Facebook community immerse themselves in the game,” said Mark Caplan, Vice President, Interactive at Sony Pictures Consumer Products.

The $100,000 Pyramid social game on Facebook plays just like the hit TV game show. In the first round, players compete in three categories where they see clues to help them guess the correct category terms. Players can earn bonus game cash when they complete a “BIG 6” by getting all 6 clues correct in one category. If they score enough points in the first round, players make it to the Winners Circle where they encounter their last challenge – get all three categories right to win $25,000 in game cash. Players can then invite their friends to join the fun when they “Pass the Pyramid” for the chance to win $100,000 in game cash. Leader boards fuel even more social fun with The $100,000 Pyramid on Facebook.

iWin will launch The $100,000 Pyramid social game on Facebook later this summer.

About iWin, Inc.

iWin, Inc. is a multi-platform developer, publisher, and distributor of mass-market social and casual games. In addition to its PC download, retail, and mobile businesses, iWin develops and publishes games on Facebook including Deal or No Deal on Facebook and Family Feud on Facebook, which has consistently been Facebook’s #1 TV game show application for over one year. iWin.com is one of the leading casual game portals, reaching millions of visitors each month from around the world. iWin is also the creator of the award-winning and massively successful Jewel Quest, Mah Jong Quest, and Jojo’s Fashion Show franchises. Visit iWin at www.iwin.com.

About Sony Pictures Entertainment

Sony Pictures Entertainment (SPE) is a subsidiary of Sony Corporation of America, a subsidiary of Tokyo-based Sony Corporation. SPE’s global operations encompass motion picture production and distribution; television production and distribution; home entertainment acquisition and distribution; a global channel network; digital content creation and distribution; operation of studio facilities; development of new entertainment products, services and technologies; and distribution of entertainment in more than 140 countries. Sony Pictures Entertainment can be found on the World Wide Web at www.sonypictures.com

For press inquiries, please contact:

Bruce Taylor
iWin, Inc.
150 Spear St.
San Francisco, CA 94105