Senior Product Marketing Manager

Entertain the masses.

iWin, Inc. is a multi-platform developer, publisher, and distributor of mass-market social and casual games. In addition to designing and creating social games on Facebook, iWin develops PC download, retail and mobile games. Our social games bring to life both our original designs and some of Facebook's best known branded titles, such as our Family Feud game which has consistently been Facebook's #1 rated game show application. As a distributor, iWin.com is one of the industry's leading casual game portals, reaching millions of visitors each month from around the world.

iWin is also the creator of the award-winning and massively successful Jewel Quest, Jewel Quest Mysteries, Mah Jong Quest, and Jojo's Fashion Show franchises. Visit iWin at www.iwin.com.

We are a pre-IPO, 100+ person casual gaming company seeking permanent employees to join our San Francisco headquarters (SOMA).

Job Description

The Senior Product Marketing Manager is responsible for positioning, outbound marketing, audience development, research, customer loyalty and retention programs, and identification of new opportunities for iWin’s suite of social games including Family Feud, Deal or No Deal and $100k Pyramid and for iWin’s leading games portal, iwin.com.

Job Responsibilities Include

Develop and execute strategy to drive site traffic and new customer conversions

• Develop, manage and deliver marketing and promotional plans for each product offering and channel and establish volume and revenue targets
• Responsible for merchandising strategies and promotion for iWin’s ecommerce portal
• Manage all email marketing programs to drive acquisition, sales and retention across all products
• Define and execute customer loyalty and retention programs
• Develop and execute strategy to drive site traffic and new customer conversions
• Define, develop and optimize iWin’s various subscription programs
• Collaborate with key partners and internal teams on marketing & branding strategy to grow business
• Work closely with product management and engineering to implement features to meet customer retention and up sell goals
• Define management metrics and reports related to customer loyalty, retention and LTV

Qualifications

• At least 5 years related marketing experience with consumer subscription programs, loyalty programs; customer rewards programs or discount buying programs. Bachelor’s Degree in marketing or business a plus.
• Familiarity with standard concepts, practices, and procedures with respect to internet retail marketing and the technology industry
• Solid understanding of brand strategy and its relationship to the overall customer experience within subscription programs and customer relationship management.
• Strong writing skills for editing newsletters, web content, marketing collateral, and various promotional materials
• Proven track record with driving web site traffic and experience with a variety of consumer-oriented marketing channels (direct mail, print advertising, etc)
• Robust analytical abilities and experience with interpreting large amounts of customer and financial data
• Experience with managing partner-driven promotional relationships and/or CPA programs
• Excellent project management and organizational skills
• Sense of humor, a love of games and the ability to have fun at work
• Demonstrated capacity for original thinking and independent initiative

Qualified and Interested Candidates

If this position sounds like a fit with your past experience and future interests – and you want to be part of the excitement of a rapidly growing business – we want to hear from you.

iWin has a competitive compensation structure, options, medical, dental, vision benefits and a matching 401(k) program. Please send a resume and introduction to gamejobs@iwin.com.

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