Hugely Popular Family Feud Facebook Game Integrates WildTangent's BrandBoost™ Platform to Enable Ad-Supported Play for Casual Gamers
iWin Engages WildTangent's Unique Social Gaming Offering to Expand Consumer Experience
REDMOND, Wash. – June, 2010 – WildTangent is announcing today that social games publisher iWin is incorporating WildTangent's BrandBoost into its growing catalog of Facebook games beginning with one of the fastest growing games on Facebook, Family Feud.
Launching on 6/24, the BrandBoost platform will empower the game's seven million monthly users to unlock complimentary game episodes and other game content by engaging with premium video and interactive rich media ads.
"BrandBoost gives us a scalable advertising model that seamlessly integrates brands into the flow of gameplay while delivering value to players," says Peter Negulescu, president of iWin. "Now we can keep players who might not have the means or desire to purchase episodes involved in the game for longer periods of time."
According to Inside Social Games, a tiny percent of the overall social games population-- well below 10 percent--will ever actually pay for virtual goods or currency, leaving a huge opportunity for brands to step in and help developers monetize the other 90 plus percent of users who are not spending real money.
Facebook recently reviewed the BrandBoost platform for social games and has provided its endorsement of the advertising platform for social games on its site.
"We think this is an ideal way for brands to add value to a gamer's experience" said xyz from Facebook. "Leading brands are looking for ways to build positive dialogue with our users, and WildTangent's BrandBoost creates a real win-win for both advertisers and the gamers that they are benefitting."
Based on the long-running, Emmy Award-winning TV game show, which will launch its 12th season in national syndication with new host Steve Harvey the week of September 13th (check local listings), the Facebook version of Family Feud™ encourages players to give the most popular responses to survey questions previously posed to 100 people. Players can then earn huge bonuses if their Facebook friends help them reach a certain level, as in the famed ‘Fast Money' round. There are eight stages of prizes for players and their friends to unlock and eventually win. There are over eleven thousand survey questions in the game, with new content added every week.
BrandBoost™ is a unique advertising platform that enables consumers to unlock premium game content by engaging with brand advertising. BrandBoost is based on this concept of value exchange advertising: by choosing to engage with a brand, consumers get access to game content that they would otherwise have to pay for. BrandBoost works across all types of online game content including downloadable games, subscription based MMO's, free-to-play MMO's, virtual worlds and social games.
Founded in 1998, WildTangent is a global games media company operating the fastest growing online games service and one of the largest game advertising networks in the world. The WildTangent ORB™ games app ships with new PCs worldwide from Acer, Dell, HP, Lenovo and Toshiba and is currently adding over three million new users per month. The service offers consumers the most popular streaming and downloadable games from the world's top developers and publishers.
WildTangent's games advertising network reaches over 100 million unique users worldwide across its owned and operated properties and a growing list of partner sites giving brands access to the world's best online gaming content. WildTangent works with global brand marketers such as: P&G, Unilever, General Mills, Kraft, Toyota, Ford, Mazda, Paramount, Disney, Fox, Sony, Electronic Arts, Activision, Microsoft, Nintendo and many others.
About FremantleMedia North America and FremantleMedia Enterprises:
FremantleMedia North America (FMNA) is the U.S. production division of global media giant FremantleMedia. Based in Burbank, California, FMNA produces entertaining and innovative programs for network, cable, syndicated and online platforms, including the Emmy-nominated musical/reality phenomenon "American Idol" (FOX), "America's Got Talent" (NBC), "What Chilli Wants" (VH1), "Kirstie Alley's BIG LIFE" (A&E), "Let's Make A Deal" (CBS), "Million Dollar Password" (CBS), "Family Feud" (syndicated) and the longest-running game show in television history, "The Price Is Right" (CBS).
FremantleMedia Enterprises (FME) is the commercial and brand extension arm of FremantleMedia, offering a one-stop-shop for all licensing, distribution and home entertainment around the world. It builds brands both on and off screen and extends them into areas such as sponsorship and promotion, consumer products and interactive, mobile and gaming. FME also has a unique live events division and has launched numerous brands in this space including "The American Idol Experience" at Walt Disney Resort in Florida and "The Price is Right Live" in Las Vegas. In international TV distribution, FME represents some of the world's best known independent channels and producers across drama, entertainment, factual, music, comedy and kids' genres. The catalogue comprises over 20,000 hours of programming which is licensed to broadcasters in over 150 countries worldwide including popular titles "American Idol" and "Project Runway" as well as the Martha Stewart franchise. FME's home entertainment division includes hundreds of great titles on DVD and Blu-Ray across films, sports, TV, kids, documentaries and music. www.fremantlemedia.com.
About "FAMILY FEUD":
Taped in front of a live audience from its new home at Universal Studios Florida in Orlando, FAMILY FEUD is produced by FremantleMedia North America. Gaby Johnston and Kevin Williams are executive producers. Jim Roush is executive in charge of production. Ken Fuchs is director.