iWin and gameLab Establish a Winning Combination

(SAN FRANCISCO, July 22, 2005) -- iWin, Inc., a leading developer and publisher of games for the mass market, announced today that it has signed an agreement with leading developer gameLab, the creator of best-selling Diner Dash, to publish a top-tier game for the downloadable PC and mobile platforms. The agreement marks the launch of iWin's plans to begin funding and publishing third-party games in addition to developing and publishing its own titles. gameLab's Diner Dash ranked in the top three games on major casual game portals including Yahoo, Shockwave, Real, and MSN. iWin has developed and self-published three hit titles including Jewel Quest, Mah Jong Quest, and the downloadable version of Family Feud.

"We believe there are great game ideas and talented developers that need support to bring their concepts to market, and publishing those developers' titles is a natural extension of our core business" explained CJ Wolf, CEO of iWin, Inc. "As the developer-friendly publisher, we pride ourselves on empowering others to fulfill their visions. We are confident that gameLab's creative energy combined with our distribution and game design expertise will yield a blockbuster product."

The PC downloadable and wireless markets are in their infancy, and iWin is focused on publishing richer, original content to further develop these markets. iWin's overall objective is to raise the bar of quality game content in the market both through first-party development and as a facilitator with third-party developers.

iWin is a unique company that combines the reach of a large game portal with the smarts of an experienced game development studio, and gameLab is the industry leader in innovative downloadable games," said Eric Zimmerman, CEO and co-founder of gameLab. "The online and downloadable game space needs more partnerships like this one, and we are incredibly excited to be working with them on creating a new game title."

About iWin, Inc.

Founded in 2001, San Francisco-based iWin is a leading developer and publisher of games for the mass market. iWin has created more than 30 Web games and three download games including Jewel Quest, a Finalist for the 2004 Billboard Digital Entertainment Awards as "Downloadable Game of the Year," Mah Jong Quest, and Family Feud. The company also manages its premier game portal, www.iWin.com, which offers free single-player and multi-player games, downloadable games, skill-based games and community features. iWin distributes its games through several leading web properties including Yahoo, Real Networks, MSN, Shockwave and AOL.

About gameLab, Inc.

gameLab is New York City's largest game development company, founded in 2000 with a staff of 25 (www.gamelab.com). gameLab has created web and downloadable games for companies like LEGO, HBO, Cartoon Network, MSN, and Shockwave.com. More recently, gameLab has created original downloadable games, such as the top-selling title Diner Dash, published by PlayFirst in 2005. A creatively-driven company focused on innovation, gameLab games have won numerous awards, from inclusion in the SIGGRAPH art gallery to a Webby nomination and a Best Audio at the Independent Game Festival. According to Newsweek, "The gameLab crew of experiment-prone designers...create off-the-cuff gamelets fraught with wry existential hilarity."