iWin and Gamelab deliver this season’s runway hit Jojo’s Fashion Show™ 2: Las Cruces!

SAN FRANCISCO – July 11, 2008

Gamelab, an award-winning independent game studio and co-publisher iWin, Inc., a leading casual games developer and publisher, today announced the launch of Jojo’s Fashion Show™ 2: Las Cruces, a sequel to last year’s innovative catwalk hit, Jojo’s Fashion Show™.

In Jojo’s Fashion Show, Jojo Cruz came out of retirement to take the fashion world by storm. With the help of her daughter Rosalind, Jojo used her impeccable eye for matching outfits to brighten runways around the world. In Jojo’s Fashion Show™ 2: Las Cruces, Jojo and Rosalind prepare to launch their highly anticipated joint line “Las Cruces”. Jojo and Rosalind must work together as partners, overcoming all of the challenges that cross their path, including designing for men and snarky fashion critics.

The designers at Gamelab knew that they didn’t want to mess with the winning formula from the first game,” explains Nathan Fahrenthold, iWin Senior Producer for Jojo’s Fashion Show™ 2: Las Cruces. “Instead they added the most requested feature from the rabid Jojo’s fans, male models.  Now players will dress and be scored on both female and male styles. Coupled with the new Photographer Mode, the game is rich with excitement and appeals to a much broader range of players.”

Jojo’s Fashion Show™ uses the hugely popular click management style of gameplay, but manages to innovate leveraging its fashion theme and the skills that are required in the catwalk world. Fashion games have been in the casual games space for some time, but none have been as overwhelmingly embraced as Jojo’s Fashion Show™.

Unlike other fashion-themed games, you need to actually use your sense of style in order to succeed in both Jojo’s games,” says Eric Zimmerman, Co-Founder & Chief Design Officer at Gamelab. “Gamelab's mission is to invent new ways for people to play and our ongoing collaboration with iWin has allowed us to create fantastic games like Shopmania and the Jojo's series together."

In Jojo’s Fashion Show™ 2: Las Cruces, the player can assemble thousands of different stylish outfits for women and men from hundreds of new clothing items and accessories. For the true fashionista, Jojo’s 2 includes dozens of clothing styles ranging from Sockhop to Prom to Bollywood. Every budding designer can explore their fashion sense in 50 puzzle levels with 25 action levels, which asks the players to photograph stylish outfits that match specific styles.

Jojo’s Fashion Show™ is currently nominated for Best Casual Game for 2007 as well as Action & Arcade Game of the Year.

Jojo’s Fashion Show™ 2: Las Cruces was developed by Gamelab and co-published by iWin, Inc.

Jojo’s Fashion Show 2: Las Cruces is currently exclusively available from iWin.com where it can be downloaded with a free one-hour trial. Customers of iWin's iCoins service can purchase Jojo’s Fashion Show™ 2: Las Cruces and Jojo’s Fashion Show for 50 percent off, in addition to receiving exclusive discounts on other iWin games. Jojo’s Fashion Show is available entirely for free at http://www.iwin.com/categories/games/free.

About iWin, Inc.:
Founded in 2001, iWin is a leading publisher and developer of online casual games for the mass market. The company operates iWin.com, is visited by millions of customers every month and offers over 450 download games, multiplayer games and ad-supported games provided entirely free to the end user. As a multi-platform publisher of casual games, iWin provides extensive resources, financing, marketing, and distribution services to independent game developers throughout the world. iWin received the most game nominations in 2007 by the Casual Games Association, making it the #1 casual game publisher of hit titles. iWin has offices in San Francisco, Seattle and Kiev, Ukraine. Visit iWin at

About Gamelab:

Gamelab (www.gamelab.com) is a game development company based in New York City. Founded by industry veterans Peter Lee and Eric Zimmerman in 2000, Gamelab is known for creating innovative work for a broad audience of game players. Gamelab’s staff of 30 creates games for education and entertainment, for children and adults. Downloadable titles include hit casual games like Diner Dash, Shopmania, Miss Management, and Jojo's Fashion Show 1 and 2. Coming Q4 of 2008 is Gamestar Mechanic, an online multiplayer game for kids where players create games. Gamelab invents new ways for people to play.

iWin Press Contact:

Larissa McCleary

Tel. 415.348.7526